How The Rolex Submariner Watch Earned Its Place

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Rolex is everywhere. Turn on the TV on a Sunday afternoon to watch the F1 and you may as well be watching the Rolex Show with a guest slot of some racing cars. Rolex is a quiet giant, secretive and powerful, and it makes one of the best selling, most often copied luxury watches in the world: the Submariner. The Submariner did to watch making what the Model T Ford did to the automotive industry, creating a legacy that still goes on to this day. But how?

Contrary to popular belief, the Submariner wasn’t the first water-resistant watch – it wasn’t even Rolex’s first water-resistant watch. When Hans Wilsdorf founded the brand in the early 1900s, he was already focused on a singular concept: making solid, accurate watches for the average person. His watches were affordable, sold in large numbers and did the job they were supposed to do, admirably. The watch market already had its Rolls Royce and Aston Martin in the form of Patek Philippe and Jaeger-LeCoultre, what it needed was a Volkswagen, a hearty, reliable product for the masses, and that’s what Wilsdorf provided.

read entire & original post here: By ablogtowatch

 

The rare 1949 Oyster Perpetual model

Time is big money:Rolex sells for $1.2M at Christie’s

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Christie’s brought the hammer down Monday on the most expensive Rolex wristwatch ever sold at auction.

The piece, a rare 1949 Oyster Perpetual model with a cloisonné enamel dial, was expected to sell for between $570,000 and $1.13 million. But strong bidding pushed the final sale price to $1,220,632.

The Christie’s watch sale in Geneva totaled $26.5 million, with 91 percent of the 435 watches selling. The sale shows that the market for high-end collectible watches remains strong despite volatile stock markets and global uncertainty.

read entire & original post here: By Robert Frank

 

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Why Rolex Watches Are The Most Reputable

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It does not come with much surprise that Rolex is a company with a high reputation. The 2014 Global RepTrak 100 study by the Reputation Institute places Rolex in an exceedingly high position as tied for second place on their overall list of the 100 most reputable companies, and number one when it comes to a reputable company as measured by consumers. Also, Rolex is the most reputable company that exclusively produces a consumer product. In a world where pundits argue that wrist watches are going the way of the LP, how is this possible and what does this mean?

 

read entire & original post here: By Ariel Adams